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Smart flooring with strong point of sale message

As well as providing an attractive and durable floor several of our customers have also found ecotile to be an excellent marketing tool. The most prestigious example of this to date is a project we have collaborated on with Bosch and Dewalt. Using water laser jet cutting technology a tile is cut to form a background template in to which pieces of a different coloured tile are inserted to create almost any pattern, logo or lettering. A standard ecotile floor is then supplied to the retailer with a number of customised logo tiles to create a striking and unusual marketing opportunity. Other customers to utilise this innovative advertising technique include events management and exhibition companies and retailers with concessions in large department stores or airports where competition to attract the consumer’s attention is intense.

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